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Upper Deck Offers Major Changes to All-Star Vinyl Program

Changes to Pricing, Packaging, Edition Sizes and Sales Day Procedures Take Effect in October

Source: Upper Deck — Posted 9/13/2007

Upper Deck has announced a major revamping of the pricing, packaging, edition sizes and sales rules for All-Star Vinyl figures.

PRICING: Starting with the Reggie Bush figure in October, regular and alternate/retro All-Star Vinyl figures will be priced at $74.99 rather than $49.99. Black edition figures' price of $99.99 will remain unchanged.

NUMBERING AND PACKAGING: Future All-Star Vinyls will feature serialized numbering on the packages. Current ASV figures are not numbered.

EDITION SIZES: Edition sizes and releases in the future will be changed as follows:

• Standard Edition (usually the team’s home or most popular jersey) limited to 1,000 figures
• Alternate A (usually the road jersey) limited to 500 figures
• Alternate B (usually the team’s 3rd or alternate style jersey) limited to 500
• Black Edition limited to 250

SALES DAY: Policies on sales days have changed as follows:

• Black Edition figures will be available directly to collectors online during sales releases at a price of $99.99.
• Each other edition of the player will also be offered individually for sale at $74.99.
• A special 2-pack will be offered containing the standard and black edition figures for $149.99 (providing a discount of $25 compared to purchasing seperately).

Other Changes

A new emphasis will be placed on providing more variety of different players to the line with an increased focus on “in season” releases. With the exception of UDA spokesmen or key special event releases, most players will not feature any additional variant releases.

Figures shipped to retail accounts will now feature a random packout strategy of the above 4 editions (including the black editions), providing a key chase element to the line that will bring in new collectors at the retail and hobby level.

Platinum Club members and current online collectors will still have the opportunity to purchase each edition online first.

In addition to the above, new mainstream sports advertising such as the recently announced Pro Football Weekly ad campaign (see photo below) will continue to bring new collectors into the fold, increasing the size of the ASV collector community and collectibility of each release.

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